Executive Coaching Explained

Executive Coaching Explained

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What is Coaching?

‘What is Coaching?’ is a question I get asked a lot.

The term ‘coaching’ is used in many different contexts, and therefore can mean many different things to many different people.

Generally, it’s an individualised learning process that builds your ability to achieve personal and professional goals, and enhance your performance.

In 2004, John Whitmore in ‘Coaching for Performance’, defined coaching as:

“Unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”

For me, this sums up my experience of coaching over the last 20 years and is based on the belief that you already have within you the knowledge and experience to answer your questions and / or to identify a route to discover the answer.

As a previous client shared

“The answers are already in your head, you just need time and space for them to emerge.”


When you’re considering coaching, there are many things to consider such as:

What are the different types of coaching?

If you look up the term ‘coaching’ you’ll find life coaching, health and fitness coaching, business coaching, executive coaching …and the list goes on. All coaching offers a space for reflection and action, but there are many different types of coaching, catering to different individuals and different needs. Learn more about the different types of coaching.

What happens in coaching?

The simple answer is ‘it depends on the type of coaching, the coach and the focus,’ however all coaching relationships typically follow the same process, which includes engagement and contracting; assessment and feedback; delivery and development; and review and evaluation.  Find out here what happens in coaching.

What are the areas of focus in coaching?

Coaching packages are tailored to meet you and your organisation’s needs and can vary from 3-12 months. However, if there’s just one particular area you want to focus on, then you might benefit from a one-off coaching session. Learn more about the different areas of focus in coaching.

Common concerns about having coaching

If you’re at the stage where you’re considering coaching, you’ll probably have some concerns or doubts in your mind. Don’t worry, you’re not alone. It’s natural to feel cautious. Learn more about the different concerns about having coaching.

What are the benefits of coaching?

If you’re considering working with an executive coach, you may be wondering just what kind of benefits you might see from your coaching sessions. It can help you focus on what’s important at work, build your resilience, and improve your confidence in yourself and your abilities as a leader. Find out more about the benefits of coaching.

How do I choose a coach?

So you know that you need an executive leadership coach, but are now wondering where you start with the task of choosing one that’s right for you? Tell me more about how I can choose a coach.


If you’d like to learn more about coaching and want to take the next step, let’s have a conversation to see how I can help you develop the focus, confidence and resilience to grow as a leader and achieve the results that matter to you.

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