You know that feeling when you're nodding, smiling, saying "I'm fine" for the hundredth time, while something inside whispers, "This isn't really me?"
That whisper isn’t going away. It’s your soul demanding attention.
'Shine Softly' is where you start listening
Soul-nudges from a friend. Stories from my Gran, my Dad, and everyday moments that make you see where you’ve been hiding, and how conformity can sneak in without you realising. Even one email can stop you mid-scroll and make you think, “Oh…that’s me!”
And once you see it, you can’t unsee it.
It’s why people reply directly to me. Sharing reflections about what’s shifting, what they’re finally seeing, and what they’re choosing to change:
“Another email that forces me to think. I want to flower.”
“It’s like you’re living inside my head.”
“Every week, I feel like you hand me a lantern. I save every one of your emails.”
And the deeper shifts come when you choose to invest in yourself, through my Reflections Collection, Quiet Guides, or 1:1 work. You’ll hear about these paid offerings first.
I'm Andrea - your 'Soulful Challenger'
I’m that straight-talking friend who’ll challenge you to stop hiding, but always with warmth and heart. Northern grit meets deep compassion. For 20+ years, I’ve been helping people remember who they really are beneath the roles and expectations.
My emails arrive when there’s something real to say. Usually weekly, sometimes less. Sometimes it’s a story that stops you in your tracks. Sometimes it’s one line that sticks with you. Always something that helps you see yourself clearly and shine softly from within.
Social media gives you glimpses as you scroll. My emails give you the full stories that linger.
You’ve been hiding long enough. This is where the real work begins.

