You know that feeling when you're nodding, smiling, saying "I'm fine" for the hundredth time, while something inside whispers, "This isn't really me?"
That whisper isn’t going away. It’s your soul demanding attention.
'Shine Softly' is your sanctuary where you slow down, go within, and start listening to what's real
Soul-nudges from a friend. Stories from my Gran, my Dad, and everyday moments that make you see where you’ve been hiding, and how conformity can sneak in without you realising. Even one email can stop you mid-scroll and make you think, “Oh …that’s me!”
And once you see it, you can’t unsee it.
It’s why people reply directly to me.
- “Your emails are the only ones that really speak to me. So many sign ups promise everything and quickly turn into noise.”
- “It’s like you’re living inside my head.”
- “I never delete yours without reading them. I still have our first emails in a folder named ‘self growth.'”
- “I want to FLOWER.”
- This isn’t me talking at you. It’s us being real together.
And the deeper shifts come when you choose to invest in yourself, through my Reflections Collection, Quiet Guides, or 1:1 work. You’ll hear about these paid offerings first.
I'm Andrea - your 'Soulful Challenger'
I’m that straight-talking friend who’ll challenge you to stop hiding, but always with warmth and heart. Northern grit meets deep compassion. For 20+ years, I’ve been helping people remember who they really are beneath the roles and expectations.
I stepped away from social media months ago. Stopped scattering my energy across platforms where the noise drowns out the real. I chose to build this sanctuary instead. Because real transformation doesn’t happen as you scroll. It happens when you slow down, go within, and give yourself permission to be real.
My emails arrive when there’s something real to say. Usually weekly, sometimes less. Sometimes it’s a story that stops you in your tracks. Sometimes it’s one line that sticks with you. Always something that helps you see yourself clearly and shine softly from within.
You’ve been hiding long enough. This is where the real work begins.

