I’ve shown up in your life right now, for one simple reason.
To help you feel like YOU again, but better.
“It’s either important, or it’s not. You choose.”
That’s the best advice my Dad ever gave me. No fluff. No excuses. Just straight to the heart of everything.
And at the heart of everything is this: the most important choice you’ll ever make is choosing yourself.
Not in the ‘picture-perfect’ #selfcare kind of way. But in the real, raw, even when it’s uncomfortable kind of way.
So, let me ask you: Are you important enough to choose?
Inside Outside Challenge
You’ve spent years doing the ‘right’ things, showing up, working hard, being the one everyone counts on, and holding everything together.
On the outside, everything looks fine. But inside, you’re:
- Overwhelmed, drowning in ‘stuff’ while your own needs are forgotten.
- Unfulfilled, stuck on autopilot, with weekends feeling like your only escape.
- Disconnected, saying “I’m fine” when you’re anything but.
- Unsettled, second-guessing choices you once made with total confidence.
You’ve fallen into the ‘conformity trap.’ Not intentionally. You’ve just spent years feeling the pressure to fit in, doing what everyone else expects, and trying to be the ‘perfect’ partner, friend, parent, leader and all the other hats you wear. It’s what I call showing up as the ‘pretend you.’
But in the process, you’ve buried the ‘real you.’ The confident, energised version of you.
You’re playing hide and seek with the ‘real you,’ and you’re getting too good at hiding.
It’s time to choose the ‘real you.’
"Andrea made me realise how much wisdom I already have inside, if I just stop and look. She has this effortless way of helping you find your own answers, like someone gently pointing out a rainbow you'd walked right past."
The Choose Lifestyle: Your Journey Back to Authenticity
At the heart of my work is The Choose Lifestyle, which is about making conscious choices that put YOU back at the centre. Because you can’t drift into authenticity. You choose it. You live it. You lead from it. And it starts, every day, with you.
In my two decades of supporting people’s growth, I’ve learned that meaningful development goes far deeper than what’s visible on the surface. While traditional programmes often focus on what I call the ‘external stuff’ – like managing performance, achieving goals, or building new habits and skills. I’ve seen how this approach misses what matters most.
That’s why The Choose Lifestyle focuses on your ‘internal stuff’ – your innermost thoughts, feelings, desires, wisdom, sensations, energy and what I call ‘hidden clues.’ Because real change doesn’t come from changing what’s on the outside; it comes from cutting out the external noise, and understanding who you are within.
It’s about coming alive from the inside.
The Choose Lifestyle is for ‘Choosers.’ You’ll know if you’re a ‘Chooser,’ if you’re willing to slow down, go within, and choose yourself again and again. You’re willing to step away from the external noise, the ‘shoulds,’ the masks, playing small, and fitting in. And willing to put yourself first.
The journey unfolds in three evolving stages:
1) Wholesome: Feel Like You Again
2) Fulfilled: Live Authentically With Confidence
3) Expansive: Keep Learning, Developing, and Evolving
If you’re looking for another quick-fix development programme promising overnight change, you’ll be disappointed. Because this is a lifestyle. A daily practice of listening to your ‘hidden clues.’ A soulful way of living. Which is why you don’t need to have it all figured out. Most people I work with are still trying to make sense of what they need, and that’s where we start.
Because the people in your life don’t need the ‘pretend you.’
They need the ‘real you.’
"Working with Andrea has been an amazing journey of self-discovery. It's made me realise I'm more capable and confident that I realised, and I'm not a fraud waiting to be found out. I just needed to be unlocked."
Meet Andrea Goodridge – Your ‘Soulful Challenger’
While ‘leadership coach’ has been my label since 2000, what you’ll really get with me is something much deeper – your ‘Soulful Challenger.’ Think of me as that straight-talking friend who’ll challenge you to challenge yourself, but always with warmth, heart, and honesty.
It comes from who I am at my core. That Northern grit for cutting through the noise and saying it as it is, combined with deep compassion from walking this path myself.
I had my wake-up call in the mid-90s as a new Mum, when my Gran shared a piece of wisdom that sent me on a serious soul-searching mission!
What started as my personal self-discovery led me to help others find their authentic selves too. I quickly realised the struggle I felt wasn’t unique to me or to being a new Mum. It was a challenge faced by people from all walks of life. In essence, we’re all carrying similar worries, just behind different masks.
Since that day, I’ve been working with my intuition and energy to help people reconnect with their authentic selves, so they can feel like themselves again, but better.
Whether someone comes to me as an executive, a clinician, a full-time Mum, or somewhere in between. It doesn’t matter what title, or role they’ve picked up because I don’t work with labels. What matters most is who you are beneath all of that. And it’s pretty amazing to watch when people finally give themselves permission to step away from the labels, and prioritise who they are, not just what they do.
Like you, I have many labels – business owner, coach, facilitator, writer, mum, wife. But at my core, I’m Andrea, a girl from Oldham who believes amazing things happen when we reconnect with our true selves.
How You Can Choose
I’ve created different spaces for you to practice choosing yourself, through reflection, exploration, connection and coaching.
- Choose through reflection: Free emails and notes that inspire you and gently nudge you to slow down, reflect, and reconnect with your own inner wisdom. ==> Subscribe to ‘Choose Authenticity with Andrea’
- Choose through exploration: My book “She’ll Do It Her Way,” is a memoir spanning four decades of stories and lessons from wise souls like my Gran, Dad, and many more. Each chapter acts as a mirror, reflecting moments you might recognise in your own life, and offers gentle invitations to reconnect with the real you. ==> Get your copy
- Choose through connection: Monthly, live sessions for paid subscribers where you can practice choosing the real you. It’s where the book comes to life. Take intentional time out to reflect, explore, share what’s really on your mind, and get genuine support from others who understand. ==> Upgrade to paid subscriber of ‘Choose Authenticity with Andrea’
- Choose through coaching: Bespoke 1:1 coaching that helps you disconnect from the external noise and reconnect with your true self. Together, we’ll identify what you’ve been hiding behind, why, and gently peel back the layers of who everyone else thinks you should be, so you can feel like you again, but better. ==> Book a call to explore coaching
These different spaces are where you come when you’re done performing, tired of carrying everyone else’s expectations, and want to start remembering who you really are. They are invitations to show up, reflect, explore, connect, and choose yourself. Again, and again.
So, it’s only right that you get to choose how we work together. There’s no right place to start. Just your place.
"Thank you Andrea. You've given me permission to do my job. My way."
The ‘Soulful Challenger’ in Action
What I help you do is disconnect from all the external noise and expectations, and reconnect with your true self.
Sometimes, what I share will speak to you. Sometimes I might touch on something raw. Other times it might feel like silence. That’s the point. To gently nudge you to start recognising your own internal struggles, so you can remember who you really are.
Over and over again, I’ve seen it. People who’ve spent years as the ‘go-to,’ the one who always does the ‘right’ thing, until one day they look around and realise they’ve lost themselves while trying to meet everyone else’s expectations and chasing external success.
That’s why ‘Choose Authenticity with Andrea’ is for anyone who’s ever felt lost, stuck, or pressured to be someone they’re not. Whether you’re questioning if you’re on the right path, picking yourself up after a personal setback, wanting to rediscover who you are beyond your labels, or simply feeling that inner tug telling you something needs to change.
For the last 20+ years, I’ve been coaching, consulting, and facilitating across three continents. And no matter who I support or what support I offer; it’s about putting yourself at the heart of everything. So, you can come alive from the inside.
And my clients who’ve followed The Choose Lifestyle have seen results like:
- Letting go of the pressure to have it all figured out.
- Learning to trust their own voice, instead of seeking permission.
- Making decisions with ease and less second-guessing.
- Feeling more like themselves again – alive, confident, energised, and joyful.
- Feeling safe to say what they really think and feel, without spiralling afterwards.
- Setting boundaries that feel right, without the guilt trip.
- Finding time and energy for what (and who) truly matters.
- Building real, honest relationships, not perfect ones.
- Having meaningful conversations that don’t feel rehearsed.
- Realising they don’t need to prove anything, they can just be their true selves.
"I've now got clarity on what matters. It feels like a weight has been lifted."
Are you important enough to choose?
Real change comes from taking small, purposeful actions. It’s about stepping away from what everyone else is doing or waiting for the ‘perfect’ time.
And choosing YOU, right now.
So, if you’re reading this and feeling that inner tug, that soul-stirring to finally listen to your inner wisdom. Know that you’re about to start your own authenticity journey.
You don’t need me to tell you what to do. You already know.
So, whatever feels right to you is the right thing. And that’s because the key to living authentically doesn’t start by following someone else’s rulebook. It starts by remembering who you really are.
And that journey leads to you feeling like YOU again, but better.
"It felt powerful to say those things out loud. Andrea helped unlock another piece of my puzzle."
