I’ve shown up in your life right now, for a reason.
To help you feel like YOU again, but better.
“It’s either important, or it’s not. You choose.”
That’s the best advice my Dad ever gave me. No fluff, no excuses – just straight to the heart of everything.
And at the heart of everything is this: the most important choice you’ll ever make is choosing yourself.
Not in the Instagram-perfect #selfcare kind of way. But in the real, raw, “even when it’s uncomfortable” kind of way.
So, let me ask you: Are you important enough to choose?
Inside Outside Challenge
You’ve done all the “right” things – become the person everyone counts on, achieved your goals, created that “picture-perfect” life, and ticked all the boxes.
On the outside, everything looks fine. But inside, you’re:
- Overwhelmed, drowning in “stuff” while your own needs are forgotten.
- Unfulfilled, stuck on autopilot, with weekends feeling like your only escape.
- Disconnected, saying “I’m fine” when you’re anything but.
- Unsettled, second-guessing choices you once made with total confidence.
This is what I call showing up as the “pretend you.” But in the process, you’ve buried that confident, energised version of you.
You’re playing hide and seek with the “real you,” and you’re getting too good at hiding.
It’s time to choose authenticity, and uncover the “real you.”
"I really don't think I would still be doing the job if Andrea hadn't come along when she did."
She helped me unpick the exact things that were causing me to be stressed and regain my sense of pride in all I have achieved in my career to date.
Now, I’m mostly back to full strength, happier and more fulfilled. My team are clearer about what I expect of them and how they need to perform their duties."Andrea has made a tangible difference to the delivery of the services I lead."
Her ability to get to the heart of the issue means you are gaining invaluable insight into your own behaviours and drivers and those of others.
Many thanks for all your support Andrea, you have given me clarity of thought in chaotic times and during periods of great change within the NHS.The Choose Lifestyle: A Journey to Authentic Living
At the heart of my work is The Choose Lifestyle, which is about making conscious choices that put YOU back at the centre. The “real you.”
In my two decades of supporting people’s growth, I’ve learned that meaningful development goes far deeper than what’s visible on the surface. While traditional programmes often focus on what I call the “external stuff” – like managing meetings, hitting performance metrics, achieving goals, or building skills. I’ve seen how this approach misses what matters most.
That’s why The Choose Lifestyle focuses on your “internal stuff” – your innermost thoughts, feelings, desires, wisdom, sensations, and energy. Because real change doesn’t come from changing what’s on the outside; it comes from cutting out the external noise, and understanding and growing who you are within.
It’s about coming alive from the inside. And it all starts with you.
There are 3 stages to The Choose Lifestyle:
1) Wholesome: Feel Like You Again
2) Fulfilled: Live Authentically With Confidence
3) Expansive: Keep Learning, Developing, and Growing
It’s not another quick-fix development programme promising overnight change. It’s a lifestyle. A different way of living. One that requires slowing down and going within. One that feels true to you.
No more “shoulds,” no more masks, no more playing small through fear.
Because the people in your life don’t need the “pretend you.”
They need the “real you.”
The “Soulful Challenger” in Action
And that’s what I help people do – disconnect from all the external noise and expectations, and reconnect with their true selves – so they can rediscover the peace, ease, and joy of living an aligned, fulfilling life. Because you have to focus on leading yourself first. Then you’ll be in a much better place to lead others with confidence.
For the last 20+ years, I’ve been coaching, consulting and facilitating across three continents in industries like healthcare, education, sports, and retail. And no matter what support I offer; it’s about putting yourself at the heart of everything. So, you can come alive from the inside.
And my clients who’ve followed The Choose Lifestyle have seen results like:
- Letting go of the pressure to “have it all figured out.”
- Learning to trust themselves instead of chasing approval.
- Feeling more alive, energised, and joyful.
- Making confident decisions without overthinking.
- Sharing their thoughts freely, without second-guessing.
- Setting boundaries with ease – no guilt.
- Finding time and energy for what (and who) truly matters.
- Having deeper, more meaningful conversations.
- Building real, honest relationships, not perfect ones.
- Making an impact just by being their true selves.
About Andrea Goodridge – Your “Soulful Challenger”
While “leadership coach” has been my label since 2000, what you’ll really get with me is something much deeper – your “Soulful Challenger.” Think of me as that straight-talking friend who’ll challenge you to challenge yourself, but always with warmth, heart, and honesty.
I had my wake-up call in the mid-90s as a new Mum. What started as my personal self-discovery led me to help others find their authentic selves too. I quickly realised the struggle I felt wasn’t unique to me or to being a new Mum. It was a challenge faced by people from all walks of life. In essence, we’re all carrying similar worries, just behind different masks.
Since that day, I’ve been working with my intuition and energy to help people reconnect with their authentic selves, so they can feel like themselves again, but better. From executives and clinicians, to full-time Mums and everyone in between.
I wear many hats – business owner, coach, facilitator, writer, mum, wife. But at my core, I’m Andrea, a girl from Oldham who believes amazing things happen when we reconnect with our true selves.
Are you important enough to choose?
Real change comes from taking small, purposeful actions. Not waiting for the “perfect” time. It’s about choosing YOU, right now.
So, if you’re reading this and feeling that inner tug, that soul-stirring to finally listen to your inner wisdom. Know that you’re about to start your own authenticity journey. And that means coming alive from the inside. It’s time to prioritise who you are. Not just what you do.
You already have everything you need. Let’s uncover it together.
Choose peace. Choose ease. Choose joy. Most of all, choose YOU.
You're in good company!
I’ve had the privilege of supporting leaders, clinicians, educators, and people from all walks of life, both independently and through their respective organisations. Here is a glimpse of the organisations that have worked with me, along with individuals from the UK’s largest independent Hospital Group, Professional Football Clubs, Academic Institutions, and many NHS Trusts and NHS National Bodies.
Are you important enough to choose?
Here's how to get started
Get Andrea's insights with "Authentically You" Nudges
My “Authentically You” Nudges are designed to help you reconnect with the “real you.” But they’ll only work if you challenge yourself to take purposeful action.
Each week, you’ll get 1 or 2 nudges – small but powerful ways to reconnect with you. Look forward to questions, insights, prompts, and stories.
All I ask, is when you receive them – do something with them! Because if you want a different result, you have to do something different, and show up differently.
Get your “Authentically You” Nudges
Learn more on Authenticity with Andrea's blogs
For the last decade, I’ve been passionately writing about authenticity and leadership in my blog. All my blogs and articles are centred on The Choose Lifestyle.
These nuggets of wisdom are for people who prioritise leading themselves first, offering them an insight into fulfilment and growth.
My work has gained global recognition, featured in numerous national and international publications, reinforcing my dedication to personal growth.
Learn more about Authenticity
Unlock your potential with complimentary materials
My collection of complimentary materials are designed to help you choose yourself with confidence, so you can feel like you again. The “real you.”
Remember, downloading any of the complimentary PDF materials is just the first step; the real journey begins when you engage with its content.
Therefore all I ask, is to give yourself 5 minutes, explore the various materials, and start your journey towards positive change.
Access the complimentary materials
A few places Andrea has been featured
