Privacy Policy

Andrea Goodridge and Ad Florem Ltd are committed to respecting and safeguarding your personal information. We do not knowingly collect any personally identifiable information from anyone under the age of 18. We conform to the Data Protection Act 1998 and its successor the EU General Data Protection Regulation (GDPR). The data controller is Andrea Goodridge (sometimes trading as Ad Florem Ltd) in Manchester, England.

What personal information we store about you and how we use it:

For website visitors, like most web sites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, referring pages, date/time stamp and click stream data. We use this information, which does not identify individual users, to analyse trends, to administer the Web Site, to track users’ movements around the Web Site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

We also may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage patterns
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.

If you sign up for Nudges for Leadership Success, we will store your first name, last name, email address, and specific reason you had for signing up (if given). When you sign up we also ask you to give your consent to store this information in future.

We will use your email address to send you weekly updates which contain:

  • Tips, challenges, inspiration and news relevant to Self-Leadership and Leadership
  • This also includes marketing information such as details about forthcoming coaching packages, workshops, online courses, retreats, special offers, activities provided by other providers relevant for Ad Florem Ltd
  • To request information about you, for instance for research purposes

In addition we may send you email reminders, notices and reports pertaining to any of the above information.

Your details are held securely by our newsletter distributers ‘Mailchimp’, who adhere to strong privacy protections which mean they are handling personal data appropriately and in line with EU legal requirements. You can check out their general privacy policy through this link:

If you sign up for an Exploration Call, we will store your full name, organisation, email address, and specific reason you had for contacting us. The data collected on these forms is sent to and is stored on the website server, in most cases dating back to when each form was created. The website server is accessible by the website administrators for at The Pistachio Club ( The Pistachio Club never accesses or shares this data other than by request from Andrea Goodridge. The data collected on these forms is used solely in connection with the purposes of carrying out our services for you, e.g. emailing learning materials, reminding you of dates and times, etc.

We will retain your information on our system until you request we stop sending you information, or unsubscribe from any of our mailing lists.

For our Ad Florem Clients, we ask you to fill out forms to provide us with your full contact details, business name (if relevant), and information about yourself and your leadership.

The data collected on the forms are used solely in connection with the purposes of carrying out our services for you, e.g. purchasing, invoicing, emailing learning materials, reminding you of dates and times, etc.

We will also ask for your consent to us storing and using this information by signing an agreement form.

We will store basic contact data about you held securely on our server, used solely for the purposes of us carrying out our obligations to you as our client. Any information you send us in an email will be kept within that email record. We will also keep records of our coaching conversation in electronically, which will be held securely on our server.

Brief notes will be typed up after coaching sessions and copies of these will be sent to you by email. Online coaching sessions conducted by Teams, Zoom or Go to Meeting will be recorded, and the recording will be emailed to you afterwards. All endeavours will be made to store recordings safely and destroy them when no longer required, however as with any transmission conducted over the internet we cannot guarantee its security. If you do not want your sessions recorded, you may request this. When you cease to be our client, we will destroy all client records after 6 years, or sooner if you contact us to request all information is destroyed.


We will endeavour to keep your contact details correct and up to date. Please help us with this by reporting any changes to us at the email addresses shown below.

Any email contact you make to us will means that any information you provide in those emails will be held securely on our servers, and within our office computers (including lap tops and tablets). This data is password protected and accessed only by the data controller ‘Andrea Goodridge’.

We have appropriate procedures in place to detect, report and investigate a personal data breach. In the unlikely event of a serious data breach, we will notify the ICO (Information Commissioner’s Office) as soon as reasonably possible and within 72 hours of becoming us aware of it.

Your rights

You may request access to any data we hold on you and we will respond to and honour these requests as soon as possible. You may also request that any personal data with us is corrected, moved, or deleted and again we will oblige in a timely fashion. If you request that all your personal data is completely wiped from all our historical records, we will keep only the data we hold on our financial records, e.g. invoices and accounting information for the previous 6 years.

To exercise your rights, please contact us through the email addresses shown below.

Changes to our privacy policy

Any changes we may make to this policy in future will be posted on this page and, where appropriate, notified to you by e-mail.


We would welcome any questions, comments and requests regarding this privacy policy. Please contact us at

Last updated 15th May 2023