Welcome. You've found the right place.
This is where I write about hiding.
Not the obvious kind. The subtle kind. The performing, the conforming, the version of yourself you’ve been showing the world for so long you’ve almost forgotten it isn’t quite you.
I’m Andrea, Soulful Challenger. For 25 years I’ve worked with leaders and organisations across four continents who’ve lost themselves somewhere along the way.
I call it Hide and Seek Work. Noticing where we hide. Remembering who we are. Not becoming something new …returning to what’s already there.
If you scroll back through this blog you’ll see the journey. Posts from 2016 when I was still finding my voice. Leadership articles. Reflections that were heading somewhere but hadn’t quite arrived yet.
That progression is real and I’m leaving it there. Because hiding and remembering isn’t a straight line. And neither is finding your voice as a writer.
What you’ll find from now on is different. More me. More honest. Rooted in the work that actually matters.
My Gran used to say: It all starts with you.
Everything I write starts there too.
My blogs are the long-form version.
Substack is where I write daily, before I’ve made sense of things.
LinkedIn is where I share observations and stories, and is where leaders and founders find me first.
And then there’s Shine Softly. A weekly letter that lands quietly in your inbox …from my world to yours. Most emails tell you what to do. This one catches you in the act of hiding. I never had a pen pal when I was younger, so this is the grown-up version. If that sounds like your kind of thing, I’d love you to join me.