Spaces I've Created For You To Live The Choose Lifestyle
The Choose Lifestyle is about making conscious choices that put YOU back at the centre. Because you can’t drift into authenticity. You choose it. And it all started with a piece of wisdom my Dad shared with me:
“It’s either important, or it’s not. You choose.”
No fluff. No excuses. Just straight to the heart of everything. And at the heart of everything is this: the most important choice you’ll ever make is choosing yourself.
Not in the picture-perfect #selfcare kind of way. But in the real, raw, even-when-it’s-uncomfortable kind of way. Choices that put you back at the centre of your life, so you can shine softly.
So, let me ask you straight: Are you important enough to choose?
Is This You?
The Choose Lifestyle is for Choosers. You’ll know if you’re a ‘Chooser’ because you’re willing to:
- Slow down, go within, and choose yourself again and again.
- Step away from the external noise, ‘shoulds, the masks, playing small, and fitting in.
- Let go of saying “I’m fine!” and trying to be the ‘perfect’ partner, friend, parent, leader and all the other hats you wear
- Put yourself at the heart of everything, and give yourself permission to prioritise who you are, not just what you do.
If that’s you …welcome to my space.
This isn't a Quick Fix. It's a Soulful Way of Living
If you’re looking for another quick-fix development programme promising overnight change, you’ll be disappointed.
Because this is a lifestyle. A daily practice of listening to your ‘hidden clues.’ A soulful way of living.
You don’t need to have it all figured out. Most people I work with are still trying to make sense of what they need, and that’s where we start.
"Finding Andrea couldn't have come at a better time. I'd hit rock bottom after bullying from an ex-partner, and constantly carrying others' problems at work. With Andrea's help, I found the confidence to face what I'd been avoiding and learned I'm not the weakest link. I stand taller now, clearer, calmer, less overwhelmed. I trust myself, handle conflict better, and know I don't need to overthink everything anymore."
What Choosing You Can Look Like
Maybe, you’ve spent years feeling the pressure to fit in, doing what everyone else expects, and trying to be the ‘perfect’ partner, friend, parent, leader and all the other hats you wear. It’s what I call showing up as the ‘pretend you.’
But in the process, you’ve buried the ‘real you.’ The confident, energised version of you.
You’re playing hide and seek with the ‘real you,’ and you’re getting too good at hiding. It’s time to choose authenticity and uncover the ‘real you.’
When my clients have done that, and followed The Choose Lifestyle they’ve seen results like:
- Letting go of the pressure to have it all figured out.
- Learning to trust their own voice, instead of seeking permission.
- Making decisions with ease and less second-guessing.
- Feeling more like themselves again – alive, confident, energised, and joyful.
- Feeling safe to say what they really think and feel, without spiralling afterwards.
- Setting boundaries that feel right, without the guilt trip.
- Finding time and energy for what (and who) truly matters.
- Building real, honest relationships, not perfect ones.
- Having meaningful conversations that don’t feel rehearsed.
- Realising they don’t need to prove anything, they can just be their true selves.
Meet Andrea - Your Soulful Challenger
While ‘leadership coach’ has been my label since 2000, what you’ll really get with me is something much deeper – your ‘Soulful Challenger.’ Think of me as that straight-talking friend who’ll challenge you to challenge yourself, but always with warmth, heart, and honesty.
It comes from who I am at my core. That Northern grit for cutting through the noise and saying it as it is, combined with deep compassion from walking this path myself.
I had my wake-up call in the mid-90s as a new Mum, when my Gran shared a piece of wisdom that sent me on a serious soul-searching mission!
What started as my personal self-discovery led me to help others find their authentic selves too. I quickly realised the struggle I felt wasn’t unique to me or to being a new Mum. It was a challenge faced by people from all walks of life. In essence, we’re all carrying similar worries, just behind different masks.
Since that day, I’ve been working with my intuition and energy to help people reconnect with their authentic selves, so they can feel like themselves again, but better.
Whether someone comes to me as an executive, a clinician, a full-time Mum, or somewhere in between. It doesn’t matter what title, or role they’ve picked up because I don’t work with labels. What matters most is who you are beneath all of that. And it’s pretty amazing to watch when people finally give themselves permission to step away from the labels, and prioritise who they are, not just what they do.
Like you, I have many labels – business owner, coach, facilitator, writer, mum, wife. But at my core, I’m Andrea, a girl from Oldham who believes amazing things happen when we reconnect with our true selves.
"Working with Andrea has been really helpful. It's given me time to think, the clarity of what I need to do, a kick up the bum and accountability. It's been great to take time out to understand what's really important."
Where Do You Begin? Choose Your Space
I’ve created different spaces for you to practice choosing yourself, through reflection, exploration, connection and coaching.
- Choose through reflection: Free emails and notes that inspire you and gently nudge you to slow down and notice what’s going on beneath the surface. ==> Subscribe to ‘Choose Authenticity with Andrea’
- Choose through exploration: My book (coming July 2025) is a memoir spanning four decades of stories and lessons from wise souls like my Gran, Dad, and many more. Each chapter acts as a mirror, reflecting moments you might recognise in your own life, and offers gentle invitations to reconnect with the real you. ==> Get your copy
- Choose through connection: Monthly, live sessions for paid subscribers where you can practice choosing the real you. Take intentional time out to reflect, explore, share what’s really on your mind, and get genuine support from others who understand. ==> Upgrade to paid subscriber of ‘Choose Authenticity with Andrea’
- Choose through coaching: Bespoke 1:1 coaching that helps you disconnect from the external noise and reconnect with your true self. Together, we’ll identify what you’ve been hiding behind, why, and gently peel back the layers of who everyone else thinks you should be, so you can feel like you again, but better. ==> Book a call to explore coaching
These different spaces are where you come when you’re done performing, tired of carrying everyone else’s expectations, and want to start remembering who you really are. They are invitations to show up, reflect, explore, connect, and choose yourself. Again, and again.
So, it’s only right that you get to choose how we work together. There’s no right place to start. Just your place.
"Working with Andrea has been a revelation! I can usually navigate things myself but I feel you got straight to the point. I'm much more energised."
Where Will You Start?
"It's refreshing to say all this out loud! I'd had a lot of negative thoughts for a long time. I'd not felt support for the first 18 months of my role. I needed support, challenge, and someone who would listen. Andrea did all of this."
The ‘Soulful Challenger’ in Action
What I help you do is disconnect from all the external noise and expectations, and reconnect with your true self.
Sometimes, what I share will speak to you. Sometimes I might touch on something raw. Other times it might feel like silence. That’s the point. To gently nudge you to start recognising your own internal struggles, so you can remember who you really are.
Over and over again, I’ve seen it. People who’ve spent years as the ‘go-to,’ the one who always does the ‘right’ thing, until one day they look around and realise they’ve lost themselves while trying to meet everyone else’s expectations and chasing external success.
That’s why The Choose Lifestyle is for anyone who’s ever felt lost, stuck, or pressured to be someone they’re not. Whether you’re questioning if you’re on the right path, picking yourself up after a personal setback, wanting to rediscover who you are beyond your labels, or simply feeling that inner tug telling you something needs to change.
For the last 20+ years, I’ve been coaching, consulting, and facilitating across three continents. And no matter who I support or what support I offer; it’s about putting yourself at the heart of everything. So, you can come alive from the inside.
So, what will you choose?
"Working with Andrea has helped me think about the language I use in my head, both to myself and with others. I feel positive and more energised from the time I spent with Andrea."