Privacy Policy

Last Updated: October 9, 2025

Andrea Goodridge, trading as Ad Florem, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how I collect, use, store, and protect your information when you interact with my website, purchase products, sign up for newsletters, or use my services. I comply with the UK GDPR and Data Protection Act 2018. The data controller is Andrea Goodridge, based in England.

1. Scope

This policy applies to all services provided by Andrea Goodridge / Ad Florem, including:

  • Physical and digital art sales (prints, original artworks, commissions)
  • Book sales
  • 1:1 sessions, coaching programmes, and workshops
  • Newsletters, marketing emails, and promotions
  • Website interactions, including cookies and analytics

2. Personal Data I Collect

I may collect personal data in the following ways:

Website Visitors:

  • IP address, browser type, referring pages, date/time, clickstream data (automatically collected via cookies and analytics)

Newsletter Subscribers:

  • Name, email address, and optional information about why you signed up
  • Consent to receive marketing and promotional communications

Purchasers (Art, Books, Products):

  • Name, billing & shipping address, email
  • Payment information is processed securely by Shopify. I do not store credit card details.

People Working With Me (1:1 Sessions, Programmes):

  • Name, email, phone number (if provided), session notes, reflections

Contact Forms & Email:

  • Any information you submit via forms or emails is stored securely to respond to your inquiry or provide services

3. How I Use Your Data

I process your personal data for:

  • Fulfilling orders, providing services, and delivering products or materials
  • Sending newsletters, promotional emails, and updates about workshops, products, or events
  • Analysing website traffic and improving my services
  • Complying with legal obligations

I do not sell your personal information.

4. Marketing & Emails

  • You will receive emails if you sign up for newsletters or purchase products/services
  • Emails include news, updates, offers, workshops, and information about my work
  • You can unsubscribe at any time using the link in emails

5. Cookies & Analytics

  • I use cookies for functionality, analytics, and marketing
  • You can manage cookie preferences in your browser settings
  • I may use third-party analytics (e.g., Google Analytics) to improve website performance

6. Data Retention

  • Personal data (including direct and indirect identifiers, such as names, job titles, and other identifiable details) is retained for a maximum of three years from the date of creation
  • Financial records are retained for the statutory period (six years in the UK)
  • You may request deletion of your personal data at any time

7. Security of Your Data

  • Personal data is stored securely on our servers, email accounts, and office devices
  • Access is restricted to the data controller
  • I implement technical and organisational measures to prevent unauthorised access or breaches

8. Subject Access Requests (SARs) & Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (with the exception of data I must legally retain)
  • Withdraw consent for processing where applicable
  • Object to processing for marketing or research purposes

To exercise any of these rights, contact andrea@adflorem.com. I will respond within one month, extendable to three months if requests are complex.

9. Sharing Your Data

I may share your data with:

  • Kit (email service provider for managing newsletters and automated emails)
  • Shopify (e-commerce platform for processing orders)
  • Payment processors (Stripe, PayPal) for secure transactions
  • Delivery services for shipping physical products
  • Analytics providers (Google Analytics) for website improvement

I do not sell your personal information to third parties.

10. Children’s Privacy

  • My services are not directed at children under 18
  • I do not knowingly collect personal information from children

11. Changes to This Policy

  • Updates will be posted on this page with the “Last Updated” date
  • Where appropriate, significant changes will be communicated by email

12. Contact

For questions, requests, or concerns regarding this policy or your personal data:

Email: andrea@adflorem.com
Website: https://adflorem.com