She'll Do It Her Way
A soulful journey of family wisdom, hidden clues, and stepping away from conformity
You know that feeling when you’re nodding, smiling, saying “I’m fine” for the hundredth time, while something inside whispers, “This isn’t really me?”
This book already knows you.
“She’ll Do It Her Way” is a soulful, intimate memoir. It’s an invitation to remember who you truly are beneath the roles, masks, and expectations; do things your way; and shine softly from within. Think of it as a chat over coffee with a friend.
You’ve been there. Saying “I don’t mind” when you absolutely do mind. Checking work emails during family dinner. Going along with plans because it’s easier than speaking up.
You’ve hidden behind your job title and role so long you don’t know who you are without it. You’re playing hide and seek with the ‘real you,’ and you’re getting too good at hiding.
You’ve fallen into the conformity trap. Not intentionally. But now you know, you can’t go back. You can’t un-know what you know. You can’t un-feel what you currently feel.
I know because I've lived it
Every scenario I just described? That was me.
I’m Andrea – your ‘Soulful Challenger.’ A girl from Oldham who thinks life’s too short to spend it being someone else. I bring realness to life and it all starts with you. I truly believe before you were told who to be, your soul already knew. This book helps you remember that, so you can shine softly from within.
Since 2000, I’ve worked with hundreds of people across three continents who felt pressured to conform and show up each day with their ‘pretend selves.’ I call this ‘Hide & Seek Work.’ But you’re not hiding from your job title or role. You’re hiding from who you really are underneath all those labels.
In September 2023, my soul demanded I write this book. And I finally listened. Four decades of stories from my Gran’s garden, my Dad’s straight-talking wisdom, and the moments I stepped away from conformity toward courage. Every word, every drawing, every decision – mine. No coach, no ghostwriter, no “shoulds.” Just me, doing things my way.
What You'll Find Inside
This book will catch you in the act of hiding.
You’ll see yourself in my stories and you won’t be able to un-see it.
You’ll learn to recognise your hidden clues – those secret whispers from your soul that show up through your energy, intuition, and body’s wisdom, telling you when something’s not aligned with who you really are.
It reminds you the ‘real you’ is still there. Stubborn as ever. Trying to get your attention. Telling you something needs to change. Your thinking. Your perspective. Your job. Your relationship. Your environment. Your approach to life.
It’s about doing things your way, so you can shine softly from within.
What People Are Saying
“I loved the vivid stories about your grandparents and their simple, resilient lives. The emotional thread through all this is clear: real success and meaning do not come from fitting into society’s expectations, but from living true to you! It’s not loud or preachy, but it’s clear, and full of heart.” – Carla
“The way Andrea writes is so open, honest, and raw. She takes us through the process of writing, which makes it feel so real and 100% authentic. It is such a breath of fresh air that makes you sit up and want to continue reading, to not only discover more of Andrea, but to have more wow that’s me moments. You discover yourself at the same time as Andrea does. It’s like being hit with a giant mirror …it just resonates and makes sense of how I think and how I feel, but the mirror that Andrea holds up shows me I’m in control, I choose, and I can find the answers myself.” – James
“It was a heartening read, giving me vocabulary and structure to my own lived experience. I’ve been on this journey, and I’m still on it. So, reading this was a comfort. A sense of shared experience, affirmation that I’m on the right path, and shining new light on all that has passed, all that I have become, and all that I can still be. I love the language and accessibility of this book, and how Andrea’s stories shine light so clearly on what it looks and feels like to be both unaligned and aligned.” – Entrepreneur
“It’s like having a two-way catch up with a good friend who truly gets you. I found myself oscillating between fits of laughter, by the relatable Northern dialect and full-blown psychological thrillers, to moments of gripped sadness realising the immense impact of sleepwalking and downplaying my magic, and those reassuring aha moments; my strength is what energise me; it’s either important or it’s not!“ – Joshi
At one of my markets, someone picked up this book, read the back cover, and had tears in their eyes before they’d even bought it. Another reader sent me 9 pages of personal reflections. Readers from the UK to Jamaica to New Zealand are finding themselves in these pages.
Parents, professionals, CEOs, creatives, women, and men from all walks of life, reminding us the search for authenticity is universal.
The question isn’t whether you’re hiding.
You are.
The question is whether you’re willing to stop.
That whisper you’re hearing right now?
That’s your soul refusing to be ignored any longer.
If you close this page and come back in six months, it’ll still be there, but louder, more insistent, harder to ignore.
Stop ignoring it now. Get your copy.
Get a signed copy directly from me.
Typical postage: UK £2.80 | USA £16.90 | Europe £12.35 | Australia £19.75
If you want to go deeper:
→ Join my ‘Shine Softly’ emails. Soul-nudges rooted in Northern family wisdom that make you see where you’ve been hiding. My emails create the kind of shifts that make people reply: “It’s like you’re living inside my head” and “I save every one of your emails.” Social media gives you glimpses as you scroll. My emails give you the full stories that linger. You’ve been hiding long enough, and scrolling won’t change that. Click here to join ‘Shine Softly’
→ Browse Quiet Guides – art prints and wall art inspired by my book. Each piece I make brings you back to yourself. From £15. Click here to view the collections
→ Start your ‘Hide & Seek Work’ and work directly with me, from 1:1 conversations £150, to bespoke coaching programmes £2,400. Click here to learn more
Already Read The Book?
Let's Keep The Conversation Going
You know those Real-Time Reflections I shared throughout the book? Those moments where I stopped to tell you what was coming up for me as I wrote?
Now it’s your turn. Maybe something stirred as you read. Maybe you saw yourself in my stories and thought “how does she know?” Maybe you felt that uncomfortable recognition when you realised you’re not the only one who’s been hiding.
Whatever came up for you matters. Some reflections are a few words. Some turn into nine full pages.
Whether you want to share publicly or share with me, remember wisdom grows when it’s shared between souls who understand:
→ Connect with me on Facebook | Instagram | LinkedIn
→ Email me privately andrea@adflorem.com
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