She'll Do It Her Way
A soulful journey of family wisdom, hidden clues, and stepping away from conformity
You know that feeling when you’re nodding, smiling, saying “I’m fine” for the hundredth time, while something inside whispers, “This isn’t really me?”
This book already knows you.
“She’ll Do It Her Way” is a soulful, intimate memoir. It’s an invitation to remember who you truly are beneath the roles, masks, and expectations; do things your way; and shine softly from within.
You’ve been there. Saying “I don’t mind” when you absolutely do mind. Checking work emails during family dinner. Going along with plans because it’s easier than speaking up.
You’ve hidden behind your job title and role so long you don’t know who you are without it. You’re playing hide and seek with the ‘real you,’ and you’re getting too good at hiding.
You’ve fallen into the conformity trap. Not intentionally. But now you know, you can’t go back. You can’t un-know what you know. You can’t un-feel what you currently feel.
I know because I've lived it
I’m Andrea. I switch the light on inside, so the real you can shine softly from within. The ‘real you’ is already there. It always has been. My work is helping you remember.
For years, people asked, “What do you do?” and I’d say, “Well, I’m a coach …but I also write …oh, and I make things too.” Like I had to pick one box so they could file me away neatly.
I don’t do that anymore.
Coach since 2000. Writer since 2015. Maker since 2020. Not three separate things, one way of working. Northern grit meets deep compassion. 25 years. Thousands of people. Four continents. All of them hiding in one way or another.
I call it Soulful Challenge. I’m not a coach. I’m a Soulful Challenger.
I hold up a mirror so you can see who you already are, not who you think you should become. This book helps you remember.
In September 2023, my soul demanded I write this book. And I finally listened. Four decades of stories from my Gran’s garden, my Dad’s straight-talking wisdom, and the moments I stepped away from conformity toward courage. Every word, every drawing, every decision – mine. No coach, no ghostwriter, no “shoulds.” Just me, doing things my way.
What You'll Find Inside
This book will catch you in the act of hiding.
You’ll see yourself in my stories and you won’t be able to un-see it.
You’ll start recognising your hidden clues – those secret whispers from your soul that show up through your energy, intuition, and body’s wisdom, telling you when something’s not aligned with who you really are.
The ‘real you’ is still there. Stubborn as ever. Trying to get your attention. Telling you something needs to change. Your thinking. Your perspective. Your job. Your relationship. Your environment. Who you’ve been pretending to be.
This book makes sure you can’t ignore it any longer.
What People Are Saying
“I loved the vivid stories about your grandparents and their simple, resilient lives. The emotional thread through all this is clear: real success and meaning do not come from fitting into society’s expectations, but from living true to you! It’s not loud or preachy, but it’s clear, and full of heart.” – Carla Whelan
“The way Andrea writes is so open, honest, and raw. She takes us through the process of writing, which makes it feel so real and 100% authentic. It is such a breath of fresh air that makes you sit up and want to continue reading, to not only discover more of Andrea, but to have more wow that’s me moments. You discover yourself at the same time as Andrea does. It’s like being hit with a giant mirror …it just resonates and makes sense of how I think and how I feel, but the mirror that Andrea holds up shows me I’m in control, I choose, and I can find the answers myself.” – James Williams
“It was a heartening read, giving me vocabulary and structure to my own lived experience. I’ve been on this journey, and I’m still on it. So, reading this was a comfort. A sense of shared experience, affirmation that I’m on the right path, and shining new light on all that has passed, all that I have become, and all that I can still be. I love the language and accessibility of this book, and how Andrea’s stories shine light so clearly on what it looks and feels like to be both unaligned and aligned.” – Entrepreneur
“It’s like having a two-way catch up with a good friend who truly gets you. I found myself oscillating between fits of laughter, by the relatable Northern dialect and full-blown psychological thrillers, to moments of gripped sadness realising the immense impact of sleepwalking and downplaying my magic, and those reassuring aha moments; my strength is what energise me; it’s either important or it’s not!“ – Joshi Jariwala
At one of my markets, someone picked up this book, read the back cover, and had tears in their eyes before they’d even bought it. Another reader sent me 9 pages of personal reflections. Readers from the UK to Jamaica to New Zealand are finding themselves in these pages.
The question isn’t whether you’re hiding.
You are.
The question is whether you’re willing to stop.
That whisper you’re hearing right now?
That’s your soul refusing to be ignored any longer.
If you close this page and come back in six months, it’ll still be there, but louder, more insistent, harder to ignore.
Stop ignoring it now. Get a signed copy. £20 + P&P.
A signed copy directly from me to you.
Typical postage: UK £2.80 | USA £16.90 | Europe £12.35 | Australia £19.75
Prefer Amazon?
Order via Amazon (UK) or Amazon (International)
Already Read The Book?
You know those Real-Time Reflections I shared throughout the book? Those moments where I stopped to tell you what was coming up for me as I wrote?
Now it’s your turn. Maybe something stirred as you read. Maybe you saw yourself in my stories and thought “how does she know?” Maybe you felt that uncomfortable recognition when you realised you’re not the only one who’s been hiding.
Whatever came up for you matters. Even one line. I read every one
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Or email me directly andrea@adflorem.com
And if you’re not already receiving my weekly letters, this is where the conversation continues.
Yes – send me Shine Softly
