Andrea Goodridge providing group coaching

Group coaching programme for leaders who want to flourish

I get it. Leadership can be hard. The pressure is on to attend back-to-back meetings, respond to ever-changing targets, deal with challenges, and manage constant change. You’re expected to spend a lot of time focusing on external factors.

But how often do you spend time focusing on you?

Taking time out to focus on yourself doesn’t come natural for a lot of people. There’s usually something else or someone else who needs you more, or you simply don’t have the time.

I know from supporting many leaders that you may be hesitant to put time aside for yourself, as you may feel guilty. So, you plod on, thinking you’ll get round to it. But the reality is …you don’t!


Andrea Goodridge Leadership Coach
Failing to focus on yourself and your leadership practice can result in a busy approach doing what comes next, rather than what needs to be done. Although you spend every minute of every day living your life, if you're preoccupied with these external factors, you can lose touch with yourself.

Would it surprise you if I said that you would see better results if you spent more time on yourself and less time focusing on all these external factors?

Welcome to my group coaching programme

Helping you take time out so you can flourish as a leader
Andrea Goodridge facilitating group coaching, Ad Florem

My group coaching programmes are substantially different than the mainstream as I help you manage the competing facets of leadership by starting with you. Because to manage constant change and challenges you need to develop your internal resources first. And that starts with taking time out to develop your self-leadership and build your leadership presence.

From my 20 years’ experience of supporting leaders, I know how important it is to take time out for yourself. It’s this regular ‘thinking time’ that leads to being more fully equipped and adept at dealing with the everyday challenges and making the necessary changes in your personal and professional life.

I’ll guide you on key topics based on my experience, however each group gets to agree what topics you what to focus on, so you can tailor the programme to your development needs, rather than work to a ready-made programme. 

As you start to make time for yourself, you’ll be able to focus on what’s important and enjoy your job once again. You’ll feel more energised as you start to believe in yourself and flourish in your personal and professional life.

The 6-month group coaching programme


The group coaching programmes combine self-reflection, coaching, mentoring and peer support to:

  • Improve self-awareness and self-acceptance
  • Build trust and create deep connections
  • Unpick habits and challenge each other
  • Uncover blocks and reveal new insights 
  • Share best practice and get feedback
  • Resolve challenges and make positive change

2022 Dates 

The online group coaching calls will take place on the first or second Thursday of the month at 18:00 – 20:00 GMT.

  • 13 January 2022
  • 10 February 2022
  • 10 March 2022
  • 7 April 2022
  • 12 May 2022
  • 9 June 2022

Group coaching programme – bring 6 leaders together and the potential is huge! 

The programme is centred around key themes which have consistently emerged during my coaching relationships over the last 20 years. The added advantage of the group coaching programme is you’ll work together to address your common challenges and explore new possibilities as a group.

You’ll benefit from my own and your peers’ experiences to help with those ‘aha’ moments, bring new perspectives and inspire you to take action. I’ll also bring my 20 years’ experience, qualifications and training in leadership coaching, mindset, emotions, strengths, and personality. Not only will this help you dig deep into your thoughts and assumptions, but also uncover those blocks to reveal new ways to reach your goals.

The group is capped at 6 to encourage you to be honest and speak openly about your challenges. This helps in building rapport with the group, developing trust and creating deep connections with each other.

The group coaching calls are not just ‘tick-box’ attendance – they are about learning, action, and change.

I believe that there’s no true learning until there has been behavioural change. It’s why you’ll be encouraged to identify opportunities to implement your learning in the workplace. This turns the experience from transactional ‘tick-box’ attendance, to embedding new tools and new learning that will bring lasting results.

The coaching programmes are focused on helping you develop your self-leadership first and build your leadership presence. 

The investment for one 6-month programme is £720 (inc VAT) or you can pay in two instalments of £400 (inc VAT).


Group coaching is not a coffee and a chat. Ultimately, it's about learning, action, and change.

My group programmes are not for you if you want to sit quietly, soak up all the information and then do nothing (you can get enough of that through free eBooks, free webinars, free networking etc). They are all about taking time out, away from the chaos and pressures of work and life to focus on you. And that’s about reflecting, learning, and making positive change.

They are not easy, and at times it will feel uncomfortable. Believe me, that’s a good thing.  It means you’re listening to your inner self, facing up to your challenges, and stretching yourself to make positive changes to your mindset, behaviour, and approach.

"Andrea has made a tangible difference to the delivery of the services I lead." 
When I met Andrea, I was overwhelmed by the challenges and complexities of managing a key service in the NHS. I needed the time and space to think, away from the workplace, so I could clearly express my thoughts and feelings, and consider the impact of my decisions on the patients in my care.

Her ability to get to the heart of the issue means you are gaining invaluable insight into your own behaviours and drivers and those of others. This 'thinking time' helped me implement a new, re-designed service and make significant efficiencies. My work was even nominated for awards! Many thanks for all your support Andrea, you have given me clarity of thought in chaotic times and during periods of great change within the NHS.
Andrea Goodridge's Leadership Coaching Client
Jan Wilson, Divisional Director Allied Health Professions, NHS

My group coaching programmes enable you to

♥ Speak your mind. Because when you verbalise how you feel and are listened to without criticism, you’ll feel so much better

♥ Reconnect with yourself. Not only to see yourself more positively, but also to give yourself more credit, when things work well (not just feel that the success was a fluke of fate which you had little valuable input)

♥ Face the things you’re not comfortable about / need to change. It’s time to confront your ‘home truths’ and say goodbye to imposter syndrome

♥ Explore your thoughts, assumptions, habits, and behaviours. When you stop overthinking situations, you’ll gain new perspectives of yourself and the impact you have on others

♥ Look beyond the obvious. In other words, dig deep and peel back the layers to find new ways to reach your goals

♥ Learn from your peers. Find out what your peers have already done and learn from their challenges and successes. Be open to challenge and feedback so you can build trust and create deep connections 

♥ Create solutions. Be ready to unlock opportunities for improvement and own your actions to promote behavioural change

My group coaching programmes help you focus on leading yourself first. That way, you'll be in a much better place to lead others with confidence.

"I really don't think I would still be doing the job if Andrea hadn't come along when she did." 

When I started working with Andrea, I had lost my confidence, my sense of purpose and felt disillusioned with my role. Andrea was fabulous. She helped me unpick the exact things that were causing me to be stressed and regain my sense of pride in all I have achieved in my career to date. 

Now, I’m mostly back to full strength, happier and more fulfilled. People within my team are clearer about what I expect of them and how they need to perform their duties. I feel as though I have got my work-life ratio much more balanced and my family are happier that I'm happier, too! Honestly, my thanks to Andrea. I really don't think I would still be doing the job if she hadn't come along when she did.
Andrea Goodridge's Leadership Coaching Client
Rachel Cross, Head teacher, St Mary’s CE Primary School, Slough

This little button could be the difference between nothing changing and everything changing.

Andrea Goodridge - Ad Florem - Leadership Coach and Facilitator

About Andrea

My purpose is to inspire and make you think, so you can make changes to your life. Yes, you’ve guessed it. I’m a true believer, that all change starts with you. As my Gran once said to me “you can’t be a great mum, wife, daughter etc; if you’re not a great you”.

This message has stayed with me for over 20 years while I’ve supported many leaders across the NHS, local government, housing, further education, private and not for profit sectors. This has included Chief Executives, Directors, Clinical Directors, Headteachers, Deputy Headteachers, Heads of Service, Regional Managers, Engineers, Clinicians, Founders, Designers, Creatives and Marketeers.

The core of my support is focusing on you leading yourself first. Then you’re in a much better place to lead others with confidence.

I’m a qualified coach and facilitator, with a Level 7 Certificate in Coaching and Mentoring and a Level 7 qualification in Action Learning Facilitation. And I also hold a Postgraduate Diploma in Human Resource Management and a Certificate in Teaching in the Lifelong Learning Sector. To further support my clients, I’m also an accredited Strengthscope®, MBTI®, Mental Toughness and Emotional Intelligence practitioner.

I’ve been recognised for my writing skills by being featured in many publications on the topic of self-leadership and leading yourself first. As well as winning the Northern Enterprise Award for Best Leadership Development Consultancy in 2019; and the Influential Businesswoman Awards for Leadership Coaching Director of the Year (UK) in 2021.

So as my Dad would say, I know my stuff! 

Leadership organisations Ad Florem and Andrea Goodridge has worked with coaching courses and retreats

What my clients say about my group coaching

In my work I bring the ‘real me’. This enables you to bring your real self too. So, for whatever reason my two sons walk in the room we’re working together in, they would never ask “why is mum behaving like that!” That’s because from how I’m behaving, they would instantly recognise me for ‘me’, and that’s what I want for you. It’s important because when you stop pretending and take stock of your habitual thinking and unhelpful behaviours, you discover your authentic self and show up as the real you.

Group coaching is all about learning, action, and change. And this means digging deep and peeling back the layers, to get to the heart of the issue. I’ll tell you the truth, even if you don’t want to hear it. As one of my clients shared “if you’re looking for an easy option, then Andrea isn’t for you.”

I challenge you to challenge yourself, so you can uncover the blocks and change your habitual thoughts and behaviour. Develop your self-leadership and build your leadership presence – all leading to you regaining you flourishing in your personal and professional life.
Andrea Goodridge providing leadership coaching
"Your skill in peeling back the layers, really helped me look at my inner core."

When I started working with Andrea, I was unclear of my values and needed to revisit my vision and strengths. Andrea kept things simple and gave me the frameworks to facilitate my thinking. What stood out for me in the coaching sessions was the simplicity of getting to my core values. I had all the answers but needed to spend the time to look at them in detail without any other distractions.

Now I’m being my authentic self more of the time, building relationships with new colleagues and making decisions based on my values. Thank you Andrea, your skill in peeling back the layers, really helped me look at my inner core and built up a greater understanding of myself.
Andrea Goodridge's Leadership Coaching Client
Phil Bird, Head of Operations - Domiciliary, Specsavers

Who is the group coaching programme for?

This is for you if you’re a leader who is:

  • Honest with yourself and open to speak your mind, without fear of criticism, or being seen as a failure or weak
  • Positive about yourself, so you can feel confident in yourself and have belief in your abilities
  • Willing to confront your ‘home truths’ and face the things you’re not comfortable about or need to change
  • Curious, through reflection, exploration, and challenge, so you can gain new perspectives of yourself and the impact you have on others
  • Open minded, and willing to try new ways of thinking and new approaches, to develop outside your comfort zone
  • Serious in your intent to change, see through your commitments and know extra accountability is what you need to move you forward
  • In need of a community of leaders who understand the many challenges of leadership

What's the next steps?


Step 1: Book your Right Fit Call

The coaching programmes I provide start with a 30 minute Right Fit Call which enables us both to get a feeling for whether our personalities ‘click’ and decide if we want to work together.

It’s all about what your heart says! For coaching to work, we both need to feel optimisitic, excited, and really engaged with the idea of working together. 

We’re looking for answers to “can I work with you?” and “how do I feel about you?”


Step 2: Let’s get ready

If we both get a feeling that our personalities ‘click’ and decide to work together, the next stage includes signing a contract which details how we’ll work together.

 It sets out what you can expect from me and the group, and vice versa, as well as clarifying responsibilities, confidentiality, structure, and timescales.

We’ll sign the contract then we can get started with the group calls.


Step 3: Flourish

Dedicated time for you in the coaching sessions where you’ll check-in with yourself, learn new perspectives, and change your thoughts, behaviour, and approach.

You’ll benefit from my own and your peers’ experiences and I’ll bring my 20 years’ experience, qualifications and training in coaching, mindset, and emotions.

Get ready to flourish, as you start to believe in yourself and feel confident.