Contact Andrea Goodridge, Leadership Coach and Facilitator


With over two decades of experience, I’ve dedicated my career to supporting Executives and Leaders to focus on leading themselves first. 

You see, I look at Leadership in a totally different way. I have a unique perspective – one that focuses on your internal world. I specialise in uncovering the power of the ‘internal stuff.’  

It’s about putting yourself at the heart of leadership by awakening your inner leader. Because this is the secret to Great Leadership. 

Join me on this journey, so you can unlock you full potential, and thrive as a confident leader.

The Power of Choice

Leadership isn’t just about meetings and targets: it’s about choosing your path:

Path 1: You can remain trapped in a cycle of self-doubt, low energy, and unable to switch off from the relentless challenges of your role. All while missing out on opportunities for personal and professional fulfilment and losing your sense of identity.

Path 2: Alternatively, you can choose to prioritise yourself by embracing authenticity, self-belief, focused intent, and personal fulfilment. Rediscover your motivation, unlock your full potential, and thrive as a confident leader. All leading to a positive state of well-being, enabling you to give your best to both your work and loved ones.

The choice is yours. As my Dad used to say to me: “It’s either important, or it’s not. You choose!”

You see, I don’t believe in middle grounds in decision making. When we stay in the middle, we float around wanting to do something different but never fully committing to it. 

Now, it’s time to make that choice – consider your decision carefully, and whatever you choose, embrace it wholeheartedly.

If you choose YOU, here's how to contact Andrea Goodridge

Click here to email Andrea direct at

Click here to book a call with Andrea

Complete and send the form below to Andrea

What happens next?

My working hours are 9:00am – 5:00pm (GMT) Tuesday – Thursday.

If you emailed me direct or completed the form – you’ll get an email response from me within 24 hours if it’s a working day (longer if it’s a non-working day). If you booked a call, I look forward to virtually meeting you.

Please note, it may be up to 5 days before you can speak direct to me, due to client work.

Andrea Goodridge - Ad Florem - Leadership Coach and Facilitator

Curious about what other Executives and Leaders have experienced on their leadership journeys with Andrea and Ad Florem?

Executives and Leaders from these organisations have worked with me at Ad Florem, along with Executives and Leaders from the UK’s largest independent Hospital Group, Professional Football Clubs, and many NHS Trusts and NHS National Bodies.

Organisations Ad Florem Worked With

Discover the insights and experiences of those who’ve walked this path before you.

Read their testimonials below.

Executives and Leaders - if you didn't take your first step, here's something to think about

Have you ever wanted to change something, but then thought:

  • Things aren’t that bad, they could be worse
  • It’s just a phase I’m going through, it will pass
  • I just can’t commit right now, I’ve got too much on …I’m too tired

If you answered ‘yes’ you’re probably among the majority of Executives and Leaders reading this, as these responses are some of the common excuses that get in the way of people committing to and making a change.

Remember, if you don’t make any movements, you stand still. You can even stagnate. Your life never stands still though. Things are moving all the time.

If you want to take a small step, sign up to receive weekly ‘Nudges for Leadership Success’ and get prompts, tips, and inspiration; to challenge yourself to make a change.

Your leadership journey starts with a choice. I’m here to support you every step of the way.


I’m on a mission to empower individuals like you to thrive in your personal and leadership journey. My work is fuelled by your support, so if you believe in the content and ideas I share and would like to be part of this ongoing journey, you can support me by buying me a coffee – every cup counts!