Andrea Goodridge - Ad Florem - Leadership Coach and Facilitator

7 years in business – the secret to my success

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7 years in business

Want to know the secret to my success?

On 27th October 2022, I celebrated my business 7th birthday, and so I took some time out to reflect on the past 7 years. In this time, I’ve experienced two significant emotional events in losing both my Mum and Dad.

My Dad always taught us to look for the positives, so staying true to what he would have wanted, here’s what I’ve achieved in the last 7 years:

My 7 Years in Business – Achievements

Coached 65 leaders and business owners to regain their confidence and find who they really are, so they can lead their business/service more effectively.

√ Designed and facilitated various accredited and non-accredited leadership and team development programmes from half a day to 6 month programmes. These have ranged from 6-100 people. And have been focused around coaching and leadership (ILM Level 5 and CMI Level 7), culture change, leadership behaviours, values and behaviours, facilitation, change and self discovery.

√ Facilitated action learning sets with 7 cohorts of senior leaders.

√  Designed and presented 2 Coaching Masterclasses.

√ Undertook diagnosis with leadership teams in NHS, private healthcare and event management, to show current and desired behaviours around leadership, communication and team effectiveness.

√ Facilitated 2 leadership urban retreats to help leaders and business owners take time out and reflect on their leadership practice.

√ Delivered a variety of assessments and psychometric tests for leaders and leadership teams, including MBTI, face to face 360s, member PDPs, TKI, MTQPlus, EQi, Strengthscope.

√ Facilitated 6 online group coaching programmes to support leaders feel more energised, start to believe in themselves and flourish in their personal and professional lives.

√ Partnered with Safeguarding Today to design and facilitate leadership wellbeing sessions to various Professional Football Club Safeguarding Leads and NGB Safeguarding Managers.

√ Partnered with an academic institute to facilitate leadership development programmes, coaching and action learning with senior leaders.

√ Contracted a debt agency to successfully recover £12k!

√ Completed the EQi 2.0, EQ360, Strengthscope and MTQPlus accreditations which enables me to support my clients around their emotional intelligence, strengths, and mindset.

√ Co-reviewed the NHS Nye Bevan leadership development programme in the East of England to show the impact of healthcare leadership.

√ Facilitated over 100 conversations as part of a consultation programme with a private healthcare provider to support individuals with their future career plans.

√ Led needs assessment interviews with 40 senior leaders in local government, to identify improvement areas to support leadership and business development.

√ Partnered with an academic institute to launch online learning programmes and face to face events to develop coaching and leadership skills.

√ Partnered with CIPD, CMI, Salford University and various event companies to design and facilitate workshops and presentations at conferences and development days. All focused on coaching conversations, leadership presence and taking time out.

√ Volunteer mentored on the Business Growth Hub Mentoring Programme, the international #beamentor programme, and the CIPD Steps Ahead Mentoring project to provide encouragement and advice around business and career development.

√ Volunteered to set up and support a women’s group in Oldham to improve their confidence, utilise their skills and reach their goals.

√ Shared tips and advice around personal development and leadership in over 100 blog posts.

√ Designed and published a number of learning workbooks and online courses to help people who want to self study on topics ranging from values to mindset.

√ Set up a Facebook group, which provides inspiration, support and useful tips for all things confidence and leadership helping people show up as their real self and lead with confidence.

√ Celebrated International Women’s Day with 12 amazing women via my Women in Leadership Interview Series.

√ Had numerous articles in various national and international publications, all focused around the importance of taking time out to focus on yourself.

√ Won four awards for the Best Leadership Development Consultancy 2019 with the SME Northern Enterprise Awards; Leadership Coaching Director of the Year 2021 (UK) with the Influential Businesswoman Awards; Best Leadership Development Consultancy UK and Leadership Coaching Director of the Year (UK) 2022 with the Education and Training Awards; and Business Skills Training Coach of the Year (North West England) 2022 with the Influential Businesswoman Awards!

√ Had so many holidays that I’m not willing to own up to how many!

My secret to reaching this amazing milestone of 7 years?

Making time for myself!

And when I say that, I mean taking time out, away from the pressures of business, to focus on myself.

As my Gran said to me over 25 years ago

“You can’t be a great mum, wife, daughter, sister, friend, neighbour, boss etc; if you’re not a great you.”

As rewarding as it is to put everything you have into your work, you have to know when it’s time to step back focus on yourself.

And that …is my secret!

Time for you – make one small change this week

I’m challenging you to make one change this week to build time out into your leadership practice.

It can be as small as granting yourself uninterrupted lunch breaks, or investing in yourself by buying one of my workbooks which will help you reflect on yourself.

The change I most recommend?


If you don’t already make time for daily reflection; this is my recommendation.

It really is one of the habits that makes a difference in my client’s leadership practice.

If you can only commit to five minutes per day, that’s OK. Set a timer and for those few minutes, look back on what has gone well during your day, and what you would do differently.

If you can commit to 1 hour this week, get a copy of one of my workbooks and start to reflect on yourself. Believe me …they’ll make you think!

Building a regular practice of reflecting, recharging and refocusing helps you check-in with yourself and look after your wellbeing. Remember you can’t be a great leader, if you’re exhausted.

That’s why it’s so important to take regular time out. And when I say time out, I mean time away from the chaos and pressures of work, to reflect, recharge and refocus on you.


Want to take some time out to reflect, recharge and refocus on you?

You’ll love what I have for you:

Download your FREE guide here all about taking 5 minutes out just for you.

Download your FREE guide here all about finding the real you.

Start getting your regular dose of leadership tips and inspiration with the ‘Leadership Breather’ – encouraging you to give yourself a breather and take 5 minutes for you.

Read one of my 100 blogs here

Buy one of my workbooks or online courses here – perfect if you want to focus on a specific area of self-discovery, enjoy self study, don’t need to ask any questions on the topic, and want to get a flavour of my style and approach before investing in a coaching programme.

Register for the Leadership Retreat VIP list and be notified when bookings open for the next retreat.

Register for the Find the Real You online group coaching programme VIP list and be notified when books open for the next group coaching programme Find the Real You

Book a call here to explore coaching with me

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