I'm Andrea Goodridge. I work with senior leaders who want to remember what it feels like to be inspired and energised by their work

(without the overthinking, negativity and overwhelm that makes them want to give up)


I’m an executive coach and leadership development consultant with nearly 20 years’ experience supporting senior leaders, clinicians and business owners to excel in their roles.

I love what I do!  It energises me to help my clients rediscover their strengths and values and understand how they’re holding themselves back. I’m inspired when they make positive change and start feeling the confidence, focus and energy that’s been lacking in their work.

I believe in only spending time on activities that energise me and where I feel I can add value.  So when I’m not challenging leaders through coaching, workshops or public speaking, I’m inspiring others with my stories and spending time with my family and friends.

Basically, if I’m not going to feel it, and be energised by it, I won’t perform at my best!

I encourage senior leaders to do the same for themselves. Once they stop ‘going through the motions’ and start focusing on results they value, they engage with their work and get better results.

My clients describe me as a unique blend of warmth and challenge.


This means I bring the whole of me to my work because this enables you to bring your whole self too – your real self, not the ‘pretend’ self you carry around to make the world think you’re OK.

That’s because when you stop pretending and take stock of your habitual thinking and unhelpful behaviours, you can discover for yourself what you need to do.

But this won’t be a walk in the park!

I will dig deeper than you might find comfortable – because I want you to see the best in yourself.

Executive Leadership Workshops with Andrea Goodridge
Coaching with Andrea Goodridge


I will question your beliefs and assumptions – because I want you to feel confident, trust in your decisions and believe in your abilities as a leader.

I will challenge you and push you to develop and grow outside your comfort zone – because I want you to feel energised and inspired.

Whether you overthink and doubt your abilities as a leader, feel drained from focusing on what’s wrong in your organisation or struggle to manage conflict, I will help you focus on leading yourself so you can lead others from your core values and strengths.

I started coaching with Andrea after being identified for my first leadership role. I soon found myself overwhelmed by the fast pace of the service and the constant demands to meet targets and deal with performance and staffing issues. I could see how this could affect my wellbeing, even though I was determined to succeed.

With Andrea’s help, I started to take time for myself as realised looking after myself would be essential to succeeding in the role. Coaching was my protected time to stop and find my own answers, and make positive changes.

Through this process, I’ve grown as a leader. I’m more confident presenting at meetings, performance issues are dealt with and I’m seeing increased ownership within the team. In particular, I’ll deal with issues directly by having open conversations, rather than sweeping them under the carpet. I’m now seen as a credible leader, internally and externally, but most importantly I believe in my own abilities and believe I can do what I say.

Claire Olive
Regional 111 Manager
North West Ambulance Service NHS Trust

The Formal Stuff

My career started nearly two decades ago, when I worked with an amazing leader in the public sector, who believed in me and showed me the value of working with people and being curious, rather than just ‘processing stuff’ and not adding value. This experience taught me the difference a leader can make when they believe in themselves and feel engaged and inspired by their work.

I went on to develop my knowledge and skills in Organisational Development, and gained a considerable amount of experience in diagnostics and assessments, leadership development programmes, and coaching.

This experience of supporting public sector senior leaders, clinicians and councillors, drove me to join a private consultancy in 2011 to work with other organisations, be curious and challenge habitual behaviour and leadership practices. After gaining this experience of working in a commercial environment, I founded Ad Florem in 2015 with a purpose of helping leaders rediscover their capacity to thrive.

With my experience of supporting senior leaders in Europe, USA and Latin America, and knowledge of leaders’ challenges and pressures, I spend my days encouraging leaders to take time out to focus on their leadership, and move away from the ‘just do it’ solution mentality, so they can be more effective leaders and flourish in their personal and professional life.

I’m recognised for my development and quality standards through:

Want to know more? Here’s how I can help:

Ready to start flourishing in your work,
and achieving the results that are important to YOU?

Book in a call with me to find out how I can help.