About Ad Florem

Ad Florem is Latin for 'to flower'

At Ad Florem, we believe every leader, and every organisation has unlimited performance potential. But like a seed, if you’ve not got the right foundations or not been given the conditions to develop and grow, your potential is limited and you and your organisation will never ‘flower’.

You may find yourself stuck in a tick-box culture, and without the right conditions to embed new learning and new ways of thinking, you’ll struggle to achieve the high-performance culture your organisation needs.


Our experience, within Europe, USA, and Latin America has involved challenging senior leaders to challenge themselves and become high performing leaders in high performing cultures. Drawing on this international experience, qualifications and continuing professional development, our vision is to be your partner of choice in building a high-performance culture.

We pride ourselves on our core values which illustrate how we work in partnership with you.

  • Collaborative – we believe in partnerships and making connections to build trust and respect every step of the way
  • Truthful – we keep it simple and do what we say we’ll do; if it’s not working, we say so
  • Curious – we constantly question and challenge the ‘tick box’ approach, preferring engaged exploration to find the best way forward
  • Committed to change - we encourage ownership and purposeful action to embed new learning and create the conditions for change
  • Dedicated to development – we stay up to date with the latest thinking and techniques, to give your organisation the edge

We like it when you start to think about your leadership and organisational culture … we love it when you create change and improve performance.

As an ambitious business, we are devoted to encouraging a culture of lifelong learning and accountability at all levels of your organisation, focusing on:

Ad Florem Team

Andrea Goodridge

The team is led by Andrea Goodridge who has nearly 20 years’ experience working across private, public and not-for-profit sectors in Europe, USA and Latin America; supporting senior leaders, clinicians and councillors to excel in their roles.

Our approach is simple, honest, and challenging; with a clear purpose of improving performance and creating the conditions for positive change. If you’d like to discuss how Ad Florem can boost your performance and growth, call us on + 44 (0) 161 298 1571 or email us

Connect with Andrea on LinkedIn today

We are recognised for our development and quality standards through:

  • Association for Coaching
  • Chartered Institute of Personnel and Development (CIPD)
  • Chartered Management Institute (CMI)
  • European Mentoring and Coaching Council (EMCC)

Renowned for our collaborative approach, we have built an excellent reputation and are proud to be associated with:

  • Chartered Institute of Personnel and Development (CIPD) North Wales
  • Chartered Management Institute (CMI) North West
  • Chartered Management Institute (CMI) Wales
  • Greater Manchester Business Growth Hub
  • Greater Manchester Centre for Voluntary Organisation (GMCVO)
  • Greater Manchester Chamber of Commerce